{"id":1533,"date":"2023-12-16T19:48:15","date_gmt":"2023-12-16T18:48:15","guid":{"rendered":"https:\/\/aimind.marketing\/?page_id=1533"},"modified":"2026-03-22T10:36:54","modified_gmt":"2026-03-22T09:36:54","slug":"b2b-marketing-experience","status":"publish","type":"page","link":"https:\/\/aimind.marketing\/de\/b2b-marketing-experience\/","title":{"rendered":"\u00dcber mich"},"content":{"rendered":"
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B2B-Marketingstrategie & Content<\/h2>\n\n\n\n

Mehr als zehn Jahre Marketing-F\u00fchrungserfahrung in internationalen Tech- und Beratungsunternehmen haben mir das Fachwissen vermittelt, mit dem ich technische Komplexit\u00e4t in eine klare Botschaft verwandle und technische Exzellenz mit Markterfolg verbinde.<\/p>\n\n\n\n

Strategie<\/strong>
Eine fundierte Marktpositionierung entsteht aus der Verbindung von Marktdaten mit Ihrer Expertise. Dies bildet die Grundlage f\u00fcr Inhalte die technisch pr\u00e4zise und kommerziell \u00fcberzeugend sind.<\/p>\n\n\n\n

Inhalte<\/strong>
Vertrauen im B2B basiert auf fachlicher Autorit\u00e4t. Ich erstelle fachlich, substanzielle Inhalte und bef\u00e4hige Ihr Team durch KI-Agents, die Reichweite ohne Qualit\u00e4tsverlust zu skalieren.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Cognizant: Director Paid Media<\/h3>\n\n\n\n

(2015 \u2013 2022)<\/p>\n\n\n\n

In Zusammenarbeit mit internationalen Werbeagenturen war ich f\u00fcr digitale Kampagnen in Europa verantwortlich.<\/p>\n\n\n\n

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  • Mit einer datengest\u00fctzten Strategie und pr\u00e4zisen K\u00e4uferprofilen haben wir die Reichweite und Anzahl der Marketing Qualified Leads (MQLs) \u00fcber die Kan\u00e4le Suche, soziale Medien und Medien verdoppelt.<\/li>\n\n\n\n
  • Heute nutze ich KI, um Profile f\u00fcr B2B-Entscheider und zielgruppenspezifische Inhalte zu erstellen.<\/em><\/li>\n<\/ul>\n<\/div>\n\n\n\n
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    TomTom: Director Field Marketing<\/h3>\n\n\n\n

    (2012 \u2013 2015)<\/p>\n\n\n\n

    Unter meiner F\u00fchrung trug unser europaweites Marketingteam die direkte Verantwortung f\u00fcr die Vertriebsziele.<\/p>\n\n\n\n

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    • Wir haben die Anzahl der Sales Qualified Leads (SQLs) um 300 % gesteigert und die L\u00f6sung neu positioniert, indem wir das CO2-Einsparpotenzial hervorgehoben haben.<\/li>\n\n\n\n
    • KI erm\u00f6glicht nun eine bessere Segmentierung und die sofortige Identifizierung von Werttreibern, wodurch eine gezielte Kundenansprache erleichtert wird.<\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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      GFT Technologies: Head of Marketing<\/h3>\n\n\n\n

      (2007 \u2013 2012)<\/p>\n\n\n\n

      Mit Unterst\u00fctzung von Agenturen und einem internen Team leitete ich die globale Markenstrategie.<\/p>\n\n\n\n

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      • Die Entwicklung der Markenbotschaften und die Pr\u00e4gung der Markenidentit\u00e4t \u00fcber alle Kan\u00e4le hinweg waren meine Schwerpunkte. Durch die Verzahnung von Events und Medienkampagnen mit Social Media habe ich eine konsistente Sichtbarkeit im Markt sichergestellt.<\/li>\n\n\n\n
      • Nun helfen KI-Agenten dabei, diese Konsistenz zu skalieren. Sie passen die Kernbotschaft der Marke pr\u00e4zise an jeden Kanal an, sodass wir in einem Bruchteil der Zeit hochwertige Inhalte produzieren k\u00f6nnen.<\/em>.<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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        CGI: Digital Marketing Manager<\/h3>\n\n\n\n

        (2000 \u2013 2007)<\/p>\n\n\n\n

        Zu Beginn meiner Karriere war ich ein \u201eHands-on\u201c Macher f\u00fcr Marketing und Kommunikation in Deutschland.<\/p>\n\n\n\n

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        • Unter anderem programmierte und verwaltete ich Webseiten eigenh\u00e4ndig \u2013 vom Code \u00fcber das Design bis hin zum Content.<\/li>\n\n\n\n
        • Dieses technische Fundament lieferte mir die strukturelle Logik, die ich heute nutze, um KI zu \u201eprogrammieren\u201c und effiziente Marketing-Workflows aufzubauen.<\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
          <\/div>","protected":false},"excerpt":{"rendered":"

          B2B Marketing Strategy & Content More than ten years of marketing leadership in international tech and consulting built the technical depth I use to turn engineering complexity into a clear commercial narrative and connect technical excellence with market success. StrategyEstablishing a clear market position requires combining market data with your team\u2019s specific expertise. This is […]<\/p>\n","protected":false},"author":237661808,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"about-page","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-1533","page","type-page","status-publish","hentry"],"yoast_head":"\nB2B Marketing Experience and AI Skills<\/title>\n<meta name=\"description\" content=\"I merge 10+ years of senior B2B marketing experience with AI analytics to help companies with B2B marketing strategy and content\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aimind.marketing\/de\/b2b-marketing-experience\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Marketing Experience and AI Skills\" \/>\n<meta property=\"og:description\" content=\"I merge 10+ years of senior B2B marketing experience with AI analytics to help companies with B2B marketing strategy and content\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aimind.marketing\/de\/b2b-marketing-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Positioning & Content for B2B Tech\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-22T09:36:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aimind.marketing\/wp-content\/uploads\/2026\/02\/Christina-Vontin-2.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aimind.marketing\\\/b2b-marketing-experience\\\/\",\"url\":\"https:\\\/\\\/aimind.marketing\\\/b2b-marketing-experience\\\/\",\"name\":\"B2B Marketing Experience and AI Skills\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aimind.marketing\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/aimind.marketing\\\/b2b-marketing-experience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/aimind.marketing\\\/b2b-marketing-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aimind.marketing\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Christina-Vontin-2.jpg\",\"datePublished\":\"2023-12-16T18:48:15+00:00\",\"dateModified\":\"2026-03-22T09:36:54+00:00\",\"description\":\"I merge 10+ years of senior B2B marketing experience with AI analytics to help companies with B2B marketing strategy and content\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/aimind.marketing\\\/b2b-marketing-experience\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/aimind.marketing\\\/b2b-marketing-experience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/aimind.marketing\\\/b2b-marketing-experience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/aimind.marketing\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Christina-Vontin-2.jpg\",\"contentUrl\":\"https:\\\/\\\/aimind.marketing\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Christina-Vontin-2.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/aimind.marketing\\\/b2b-marketing-experience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/aimind.marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/aimind.marketing\\\/#website\",\"url\":\"https:\\\/\\\/aimind.marketing\\\/\",\"name\":\"B2B Marketing Strategy & Content\",\"description\":\"Translate complex technology into clear market positioning and scalable thought leadership.\",\"publisher\":{\"@id\":\"https:\\\/\\\/aimind.marketing\\\/#organization\"},\"alternateName\":\"B2B Marketing Strategy & Content - 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