Complex technology, made clear, positioned and anchored in its market.
Even the most advanced technology can struggle to gain market traction when its value is not clearly communicated. I connect strategic positioning, deep subject-matter expertise and purposeful communication to turn technological strengths into a compelling market advantage.
When a new product or market is on the table, sales, marketing and product often tell three different stories. A go-to-market strategy gives them one foundation, grounded in technical depth and the realities of your market.
Book a Strategy CallKey deliverables · Go-To-Market
Your experts have deep industry knowledge and hands-on experience. Yet this expertise often remains underrepresented in your marketing. One 30-minute briefing becomes a month of content that establishes your company as the authority in its field.
Book a Strategy CallKey deliverables · Market Authority
Buyers ask ChatGPT, Claude, Perplexity and Google’s AI Overviews which providers to consider in their market. The answers name companies whose content AI systems can find, understand and trust as a source. I prepare your content to meet all three conditions.
Book a Strategy CallKey deliverables · AI Search Presence
Strategy · 14 min read
Today’s B2B CMOs are expected to drive revenue, lead AI transformation, align sales and marketing, and shape business strategy. Discover the six responsibilities that define modern marketing leadership.
The six responsibilities
AI Operations · 17 min read
Nearly nine in ten companies use AI, but few see it in their operating profit. What sets the few apart is an operating model that defines what AI analyzes, creates, and executes, and who steers it.
Read the GuideMeasurement · 15 min read
The ROI formula fits on one line. The hard part is the revenue that comes from marketing. Five KPIs make that contribution visible, and a calculator shows how much a campaign can afford to cost.
Read the GuideI have worked in marketing for international technology and consulting companies since 2000, in leadership roles since 2007. Today I bring that experience to companies that need marketing at this level without building a large team.
Full career on LinkedInRecommendations from my in-house marketing career at TomTom and Cognizant and from agency partners I’ve collaborated with along the way.
More recommendations on LinkedIn“Christina brings business smartness and marketing together. She has great expertise in several marketing disciplines, is an excellent problem solver at both strategic and operational level.”
“Christina used the latest digital strategies and channels. She combined ongoing innovations in the digital advertisement space with our client preferences.”
“Christina brings creativity and analytical thinking and has a unique ability to identify new opportunities in B2B digital environment.”
“Tina is a highly skilled marketer and is a joy to work with. She has a wealth of experience that spans digital marketing, PR and many associated areas.”
“Under Christina’s leadership, I was able to fully harness and expand my skills and expertise as a Marketeer, significantly enhancing my professional growth.”
A 30-minute conversation. You leave with a clear next step.