B2B Marketing Strategy & Content
More than ten years of marketing leadership in international tech and consulting built the technical depth I use to turn engineering complexity into a clear commercial narrative and connect technical excellence with market success.
Strategy
Establishing a clear market position requires combining market data with your team’s specific expertise. This is the foundation for content that is technically accurate and commercially sound.
Content
Authority is the only way to win trust in B2B. I write the technical substance first, then enable your team with custom AI Agents to scale market reach while protecting the depth of your message.
Cognizant: Director Paid Media
(2015 – 2022)
Working with international advertisement agencies, I was accountable for digital campaigns across Europe.
- With a data-driven strategy and precise buyer personas we doubled the reach and number of Marketing Qualified Leads (MQLs) across search, social, and media.
- Today, I use AI to create buyer profiles and target group-specific content.
TomTom: Director Field Marketing
(2012 – 2015)
Under my leadership, our pan-European marketing team held direct accountability for sales targets.
- We increased Sales Qualified Leads (SQLs) by 300% and we repositioned the solution by highlighting CO2 saving potentials.
- AI now enables better segmentation and to identify value drivers instantly, ensuring targeted audience engagement.
GFT Technologies: Head of Marketing
(2007 – 2012)
Supported by agencies and an internal team, I led the global brand strategy.
- Creating the brand messaging and shaping the brand identity across channels were main responsibilities. By aligning events and media campaigns with social media, I secured consistent visibility across the markets.
- Now, AI Agents help scale this consistency. They precisely adapt the core brand message for every channel, enabling us to produce high-quality content in a fraction of the time.
CGI: Digital Marketing Manager
(2000 – 2007)
Starting my career, I was a hands-on builder for marketing and communications in Germany.
- Among other things, I programmed and managed websites, handling the code, the design, and the content myself.
- This early technical foundation provided the structural logic I now use to “program” AI, enabling me to build marketing workflows.