B2B Marketing Experience
More than ten years of marketing leadership in international tech and consulting built the technical depth I use to turn engineering complexity into a clear commercial narrative and connect technical excellence with market success.
Cognizant: Director Paid Media
(2015 – 2022)
Working with international advertisement agencies, I was accountable for digital campaigns across Europe.
- With a data-driven strategy and precise buyer personas we doubled the reach and number of Marketing Qualified Leads (MQLs) across search, social, and media.
- Today, I use AI to create buyer profiles and target group-specific content.
TomTom: Director Field Marketing
(2012 – 2015)
Under my leadership, our pan-European marketing team held direct accountability for sales targets.
- We increased Sales Qualified Leads (SQLs) by 300% and we repositioned the solution by highlighting CO2 saving potentials.
- AI now enables better segmentation and to identify value drivers instantly, ensuring targeted audience engagement.
GFT Technologies: Head of Marketing
(2007 – 2012)
Supported by agencies and an internal team, I led the global brand strategy.
- Creating the brand messaging and shaping the brand identity across channels were main responsibilities. By aligning events and media campaigns with social media, I secured consistent visibility across the markets.
- Now, AI Agents help scale this consistency. They precisely adapt the core brand message for every channel, enabling us to produce high-quality content in a fraction of the time.
CGI: Digital Marketing Manager
(2000 – 2007)
Starting my career, I was a hands-on builder for marketing and communications in Germany.
- Among other things, I programmed and managed websites, handling the code, the design, and the content myself.
- This early technical foundation provided the structural logic I now use to “program” AI, enabling me to build marketing workflows.
